Hello!
My name is Dr. Noel McGuire
I am an experienced qualitative and quantitative researcher, having become an expert in transforming consumer insights into actionable deliverables for a range of Fortune 500 clients in varying industries such as media & entertainment, toys & games, and health & wellness.
More specifically, I am skilled in:
Qualitative interviewing and focus groups (in-person and virtual) data collection and analysis
Quantitative/statistical data collection, management, and analysis
Experimental research design, execution, and data analysis
Community-based participatory methods (ethnography, in-person and virtual)
Conducting research with adults, children, and on sensitive emotional topics
Translational writing of research findings into formats for Fortune 500 companies, media professionals and public-facing audiences