Hello!

My name is Dr. Noel McGuire

I am an experienced qualitative and quantitative researcher, having become an expert in transforming consumer insights into actionable deliverables for a range of Fortune 500 clients in varying industries such as media & entertainment, toys & games, and health & wellness.

More specifically, I am skilled in:

  • Qualitative interviewing and focus groups (in-person and virtual) data collection and analysis

  • Quantitative/statistical data collection, management, and analysis

  • Experimental research design, execution, and data analysis

  • Community-based participatory methods (ethnography, in-person and virtual)

  • Conducting research with adults, children, and on sensitive emotional topics

  • Translational writing of research findings into formats for Fortune 500 companies, media professionals and public-facing audiences