My name is Dr. Noel McGuire

I am an experienced qualitative and quantitative researcher and scholar, leveraging my expertise to transform consumer insights into actionable deliverables for a range of Fortune 500 clients in varying industries such as entertainment, toys & games, health & wellness, and retail.

More specifically, I am skilled in:

• Qualitative interviewing and focus groups (in-person and virtual) data collection and analysis.  

• Quantitative/statistical data collection, management, and analysis.

• Experimental research design, execution, and data analysis.

• Community-based participatory methods (ethnography, in-person and virtual).

• Conducting research with adults, children, and on sensitive emotional topics. 

• Translational writing of research findings into formats for Fortune 500 companies, media professionals and public-facing audiences.